Sony on Tuesday about the plan for reorganizing its treatment of retailers. In an effort to regain his image as a premium brand, it wants the advertising costs to a minimum in order to reduce the likelihood of retailers slash prices too great Sony products. The company also added that they would reduce the number of models will be offered, including lowering its products from 44 products to only 22 pieces.
The marketing is also said to be focusing on high-end devices where Sony is also trying to reduce the complexity of the product name. in addition, about 300 types of jobs will also cut the lead to job cuts. The big change is said to be effective from 1 April. These changes are also intended to continue to survive despite Sony's previous victims of the declining economy and reduced market demand for PC and TV.
The marketing is also said to be focusing on high-end devices where Sony is also trying to reduce the complexity of the product name. in addition, about 300 types of jobs will also cut the lead to job cuts. The big change is said to be effective from 1 April. These changes are also intended to continue to survive despite Sony's previous victims of the declining economy and reduced market demand for PC and TV.
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