A study conducted by
Hart Research Associates showed that 55 million households in the United States
have at least one Apple product. This figure is almost half of the total number
of households. 1 of 10 of the remaining households plan to buy an Apple product
in the following year. This poll was taken from March 19 to 22 and take a
sample of 836 citizens of the United States. Margin of error of this poll is
3.4 percent. average household that has a product Apple has 3 devices.
Vice president of Hart
Research, Jay Campbell, said,'' This is a fantastic business model, a growing
number of Apple products you have, the more you want to buy.'' Income also
plays an important role in the results of this survey.77 percent of Americans
who have an annual income of $ 75 thousand or more at least one Apple product,
the average even have 3 Apple products. For Americans with incomes below $ 30
thousand, only 28 percent who have Apple products.
Similarly, the age, 63
percent of those aged 18-34 years and 35-49 years categories are Apple users.
50-64 years had 50 percent while Apple user for 65 years and over who have only
26 percent. Children are also a fan of Apple devices. 61 percent of households
with at least one child has the Apple devices while only 48 percent of
households that do not have a family member under 17 years who have Apple
products.
source teknoup
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Apple
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