User
Review is that critical information is located on the internet, especially for
mobile devices. Usually people rely on the reviews-review to determine whether
options such as restaurants, hotels, movies, books, and more. If you see today
many Google applications that are present at Play, iTunes App Store or Windows
Marketplace. Unfortunately, more and more false-review reviews are scattered
with no eradication.
Google
wants to find a solution to that problem, so Google has helped to fund a study
at the University of Illinois at Chicago. The problem, identifying false-review
review it is not easy, according to the researchers, the main difficulty is to
determine the algorithm. However, the research team has found a possible
solutions in the form of an algorithm called GSRank, where to find out the
purpose behind the review is deceptive. This algorithm identifies behaviors
such as the review was posted, the similarity review / rating is given, the
size of the group, and of course the distance of the reviews were provided
after the release of an application, because if the review is given too rapidly
it is likely that the review is a fake review.
Of
course, this algorithm can be used also for other markets in addition to
Google's Play Store, but because the study was funded by Google, the current
algorithm is only exclusive to Google. Surely with the investigation and action
to eliminate false reviews-review can prevent us to be deceived and may find
content that is really nice.
source
teknoup
Tag :
Google
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