Benedict
Evans of Enders analyst has reached a conclusion about why the Apple iPhone and
be able to dominate the behavior of nearly half of smartphone sales in the
United States through the service there in the first quarter of this year,
while overseas sales is only half of Android sales. In the first quarter of
this year, 18 million smartphones were sold through carriers in the U.S. and
8.6 million are new smartphone users.
Figures
from the Ender showed that in Q1, iPhone mastered half the sales. AT &
T operator or almost 80 percent of total sales is the iPhone. In the United
States, the iPhone 4S is usually priced at $ 200 with 2 year contract worth $
80 per month. So that the money used (Total Cost of Ownership / TCO) to have
the iPhone 4S in the U.S. is $ 200 + $ 1920 = $ 2120. While TCO for mobile
phones with free deposit (cheapest) $ 1920 there.
In
the UK, 4S iPhone TCO is $ 998 while the cheapest smartphone has a TCO is only
$ 384. That is, buyers in the UK spend more money $ 600 for the cheapest mobile
phone contract than the iPhone, while buyers in the U.S. spend only $ 200 more
expensive than the cheapest cell phone and had to bring the iPhone 4S. This is
why Apple's latest smartphone could be the hottest gadget in the land of Uncle
Sam.
Other
points raised Evans is almost half of all U.S. mobile users are still using
feature phone. This market gap that must be utilized in the smartphone vendors
to sell their products.
Source
teknoup
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