Opera
Software, maker of the popular Opera browser, has released its report State of
Mobile Advertising. According to the report, Apple's IOS is the most effective
platform in terms of mobile advertising. During the second quarter IOS obtain
CPM (revenue earned advertisers for 1000 impressions gained an ad) for $ 2.85.
Android
is in second place with earnings of $ 2.10 an advertiser for 1000 impressions.
While competitors Android and IOS that RIM, Symbian and BlackBerry are
exhausted in terms of CPM. RIM only scored 0.64, while Symbian and Windows
Phone 0.20 0.59.
Apple
iPhone has the largest share of mobile advertising, the revenue recorded 43.54
percent and 29.88 percent of traffic. Android has a revenue of 26.56 percent
and 24.43 traffic. The most profitable devices is the Apple iPad tablet with a
$ 3.96 CPM.
United
States is the country most favorable to the distribution of mobile advertising
by 73 percent and the average CPM reached $ 1.98 while in the global CPM got
average is $ 1.90.Opera is the perfect company for mobile advertising
statistics because they have 35 billion ad impressions per month.
origin
source teknoup
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