What
comes to mind when a leader of the company would use another company's
production of goods which is a rival? Of course some people think that
leadership is less sure of its own production of goods. But unlike the head of
Research in Motion (RIM) on this one.
Thorsten
Heins, CEO of RIM is one company leader who also uses the products of rivals.
Not only using the BlackBerry (the production company itself), he also uses
mobile competitors, Samsung Galaxy S III. But this does not mean he is not sure
of its own products, he had other plans.
Just
as a strategy in the war. Fighters must know the capabilities and weak points
of the opponent before plunging into battle. Heins use competitor products to
understand the capabilities and to find out how to defeat it. In an interview
he said the following:
Yes, I absolutely do (use a BlackBerry), however, just to stay educated about the market, I always have a second device That is a competitor device so I know where I am, in terms of the competition,' Thorsten Heins, RIM CEO. 'I'm definitely using the BlackBerry. To study the development of the market, I always have a second device (other than BlackBerry), namely from the competition. So I know the position and conditions of the competition, "said Thorsten Heins, CEO of RIM.
source
teknoup
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